Concept

Breastfeeding is so much more than feeding – so much more is accomplished in doing so. In fact, to breastfeed should not even be a verb, any more than “breast” should be a common noun. It should be instead a collective noun for everything a mother carries with her: cuddles, protection, involvement, nurturing. Breastfeeding is synonymous with love.

Loove has as its only goal to portray the beauty of this act of love. And to introduce the protagonists in these love stories. Like all true love stories, these stories come with a variety of beginnings, hard moments and good days, but always with a happy ending.